Seasonal Sales: Bait or a Bargain for Shoppers?

Ah, seasonal sales – the time when everyone rushes into stores like it’s the end of the world! But are these sales really what retailers promise? Or just another trick to empty our wallets? In Belgrade, on July 1st, stores are packed as summer sales kick off. But did you know that by law, summer sales cannot include winter clothing? The clothes must match the season! Yet many shoppers get disappointed by tricks like fake discounts – where prices stay the same or even go higher than before the “sale.” Retailers sometimes hike prices before the sale, then “discount” back to the original price. The National Consumer Organization of Serbia and the Republic Consumer Union warn that sellers must clearly and unambiguously disclose all sale information, and violations can lead to fines up to 52 million dinars! But how well is this really enforced? Shoppers, be smart, know your rights, and don’t get fooled! And if you’ve already fallen for a trick, feel free to share your story – maybe your experience will help others avoid the same traps.

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