Mercedes EQS: The Electric S-Class That Was Never Really an S-Class
EQS – A Premature Futuristic Experiment
Mercedes aimed to create a serious competitor to Tesla’s Model S with the EQS, presenting it as the most technologically advanced car from Stuttgart. But what went wrong? Mercedes’ design chief, Gorden Wagener, admitted that the EQS was probably 10 years ahead of its time and was not properly positioned in the market.
Not an S-Class, Not a Chauffeur-Driven Limousine
Although many buyers and media saw the EQS as an electric S-Class, Mercedes never intended the EQS to be a classic luxury limousine with a chauffeur. The EQS was designed as a progressive, futuristic car that aesthetically and conceptually differs from the traditional S-Class with its long hood and status. Wagener even said it might have been better to market the EQS as a futuristic CLS or S-Class coupe, not as the successor to the prestigious S-Class.
A Facelift That Changed Nothing
Last year, Mercedes tried to correct the course with a mild facelift of the EQS, including a new grille, but the main shape of the car remained the same. Buyers’ impressions did not change, so it was decided that the EQS will not get a second generation. Instead, Mercedes will merge the S-Class and EQS lines into one model offering both petrol and electric powertrains, similar to what BMW does with the 7 Series and the electric i7.
EQS Will Stay for a Few More Years, But Without Major Changes
The new model won’t arrive before 2026, meaning the EQS will remain on offer for a few more years. It will receive minor updates, with a bigger refresh planned for next year, but radical design changes won’t happen. The focus will be on improving functionality and technology, not the visual identity.
What Does This Mean for Buyers and Mercedes?
This situation casts a shadow on Mercedes’ ambition to dominate the electric luxury car segment. The EQS, which was supposed to be the pinnacle of technological advancement and luxury, turned out to be a product that failed to meet the expectations of both the market and the manufacturer. Did Mercedes jump too early into the electric future, or did it simply misjudge what buyers want?
Conclusion
The Mercedes EQS is an example of how even giants of the automotive industry can misjudge the market and product positioning. Instead of being the new S-Class, the EQS remained a futuristic experiment that failed to find its place. Now, as we wait for the new model that will merge the S-Class and EQS, we can only wonder – will Mercedes manage to get back on track, or will it remain stuck in an electric dilemma?
If you thought the EQS was just another electric car, think again! What do you think – did Mercedes miss the mark, or is this just the start of something bigger? Drop your thoughts, share your conspiracy theories, or just tell us your favorite futuristic car. It’s all part of the fun!
