Sony and Honda Are Burning Millions Before Their $90,000 Electric Car Even Hits the Road!
Did you know Sony and Honda are teaming up to make a new electric car called Afeela? Yep, the same Sony that used to make video games with Honda is now diving headfirst into the luxury EV market. But hold your applause — before the first Afeela even rolls off the line, Sony Honda Mobility is already drowning in losses of about 52 billion yen, roughly a million dollars! And guess what? Those losses have more than doubled compared to last year.
The Pricey Race in Luxury Electric Cars
Afeela is set to cost around $89,000, clearly aiming for the high-end market. But the EV playground is already packed with heavy hitters like Tesla, Mercedes-Benz, BMW, and a growing army of Chinese manufacturers. The costs for research, development, and pricey prototypes are sky-high, and analysts aren’t convinced sales will meet expectations.
Can Afeela Make It?
Launching a new car model usually means losses at first, so that’s not shocking. Luckily, Honda and Sony have deep pockets — last fiscal year, they raked in an operating profit of $16.25 billion. So, for now, this money pit isn’t threatening their financial health. But how long can they keep burning cash in this cutthroat market?
Software and Entertainment: The Secret Sauce?
Sony hopes that mixing Honda’s manufacturing know-how with Sony’s software and entertainment skills will lure buyers. But will that be enough to turn Afeela into a hit, or just a flashy flop? Time will tell.
Bottom Line
In a world dominated by Tesla, Mercedes, and BMW, with Chinese brands gaining ground fast, Sony and Honda’s leap into luxury EVs is bold but risky. With a price tag near $90,000 and massive pre-launch losses, Afeela is either the next big thing or an expensive misfire. Maybe this Japanese tech and software mashup will shake up the game — or maybe it’ll just be another costly experiment.
So, what do you think? Would you drop $90K on a Sony-Honda electric car? Or is it smarter to wait for Tesla to show how it’s done? Drop your thoughts below — let’s see who’s hyped and who’s skeptical about this electric adventure!
