Imagine a world where women in Serbia finally get the power to loudly voice their needs, and institutions can no longer ignore them! Yes, you read that right – this is not science fiction, but the reality brought by the new eŽena app, developed within the national eSerbia platform. Tatjana Macura, the prominent minister responsible for gender equality, together with IT Office Director Mihailo Jovanović, announced this digital breakthrough that promises to change how women communicate with state institutions.
What is eŽena and why does it matter?
The eŽena app is not just another digital tool – it is the voice of Serbian women! Its goal is to enable better communication between women across the country and institutions, and to collect data that will help create more precise and effective public policies. In the first phase, the focus is on new mothers – through a questionnaire that will examine their experiences during pregnancy, childbirth, and stays in healthcare facilities. This is the first time statistically significant data will be collected across the entire territory of Serbia in this way.
Why is this a big step?
Tatjana Macura emphasizes that thanks to this data, it will be possible to better understand the challenges women face. This means improving the healthcare system and raising the quality of care for pregnant women and new mothers. The app will give women visibility and provide institutions with the necessary insights for changes leading to a more equal society. This is not just digitalization – this is a fight for rights and equality in the 21st century!
What else does eŽena offer?
Mihailo Jovanović announced that the app will soon be presented to the wider public and will cover key segments such as eXpo, eUprava, and eSanduče, enabling users simpler and more transparent communication with institutions. So, not only will women have the power to be heard, but the entire system will become more transparent and efficient.
Digitalization and gender equality – a perfect match
The eŽena project is further proof that digitalization of public administration can and should go hand in hand with social justice. In a time when gender equality is often mentioned but rarely achieved, such a project is a breath of fresh air. Serbian women finally get a tool that allows them to be visible and influence changes that concern them.
Is this the start of a new era?
If you wonder whether this is just another app that will quickly be forgotten, think again. With the support of the Ministry and IT Office, and a clear goal to collect relevant data and improve the system, eŽena has the potential to become an indispensable ally for every woman in Serbia. This is a wake-up call – the digital revolution for women has begun, and you are invited to be part of it!
Final thought
In a world where it often seems women have to fight for their rights, eŽena brings hope and a concrete tool for change. Will this app really change things? Time will tell, but one thing is certain – if not now, when? If not us, who? And while you wait to try eŽena, take a look around and ask yourself – how important is it for women to finally be heard? And of course, if you have a good joke about digital apps solving big problems, feel free to share it in the comments – we all love a good laugh on a serious topic!
