100 Euro Beach Towel in Dubrovnik: Is Tourism Doomed or Just Expensive Benetton?

100 Euro Beach Towel in Dubrovnik: Is Tourism Doomed or Just Expensive Benetton?

Have you ever thought that a simple beach towel could cost you half a meal at a restaurant? In Dubrovnik, one of Croatia’s tourism gems, a towel has sparked a social media storm – a price tag of a whopping 99.99 euros for a Benetton towel measuring 180×180 cm! Yes, you read that right, nearly one hundred euros for something most of us use to dry off after swimming.

What’s going on with prices in Croatia?

A TikTok user shared a video showing this shocking price, and the comments exploded. Some say Croatia is finished as a tourist destination if these prices become the norm. Others argue the problem isn’t the price itself but that people don’t have the money. Some even said they’d rather bring a regular bathroom towel than pay that much for a Benetton.

Is the price real?

According to Benetton’s official website, their towels cost between 29.95 and 39.95 euros, and those are for smaller sizes than the one in Dubrovnik. The 180×180 cm size isn’t even listed, casting doubt on whether the Dubrovnik price is a mistake or an overcharge by the store.

What does this say about Croatian tourism?

This situation is just the tip of the iceberg of problems plaguing Croatian tourism. As prices skyrocket, tourists wonder if it’s worth coming to a country where basic beach gear costs more than dinner. Will these prices scare tourists away or just push them to look for alternatives? Opinions are divided, but one thing is clear – these prices spark debate and dissatisfaction.

Conclusion

Has Dubrovnik become a place where tourism is sold at prices that can shock even the wealthiest? Or is this just one Benetton towel that crossed the line of reason? Either way, if you’re planning a holiday in Croatia, maybe it’s time to bring your own towel and avoid the shock at checkout.

So, how much would you pay for a beach towel? Or have you already paid something like this? Drop a comment and let’s see who’s ready to shell out 100 euros just to dry off in the sun! :)

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