The Wine Vision of Open Balkan is being presented for the third consecutive year at the prestigious Vinitaly wine fair in Verona, promoting top-quality wines from Serbia and the region, as well as the rich Balkan gastronomic tradition. The fair attracts professional buyers from around the world, with the next promotion planned in China. Representatives of the winemakers’ and rakija producers’ associations emphasize the importance of promoting authentic labels and rakija as a significant brand. The fourth Wine Vision fair will be held in Belgrade from November 22 to 25, continuing to promote the regional wine and gastronomic offer.
Political Perspectives:
Left: Left-leaning outlets emphasize the cultural and regional cooperation aspects of the Wine Vision event, highlighting the promotion of Balkan unity through shared gastronomic and wine traditions. They focus on the inclusivity of the event and its role in boosting local economies and small producers.
Center: Center-leaning sources report the event as a significant trade and cultural promotion opportunity, focusing on the international exposure for Serbian and Balkan wines and rakija. They highlight the strategic importance of the event for expanding markets and fostering regional cooperation without heavy political framing.
Right: Right-leaning media stress the national pride element, emphasizing Serbia’s leadership in promoting its wine and rakija brands internationally. They highlight the event as a showcase of Serbian tradition and craftsmanship, often linking it to broader themes of national identity and economic sovereignty.
