At this year’s CIM forum, for the first time in the region, the Neuro Awards were presented, representing an innovative recognition based on precise measurements of viewers’ subconscious reactions using EEG and eye-tracking technology. Company One won first place in the best video content category with the campaign “Girls ICTju,” which promotes the empowerment of girls in technological fields. The campaign was created with the help of external agencies and a large budget, with a clear strategy and socially responsible goals. The award confirms that authentic and socially responsible messages can have a strong emotional and subconscious impact. The project is part of the company’s broader CSR strategy and demonstrates the importance of gender equality in technology, scientifically confirmed for the first time by this methodology.
Political Perspectives:
Left: Left-leaning outlets emphasize the social responsibility aspect of the campaign, highlighting the empowerment of girls in technology and the importance of gender equality. They focus on the campaign’s role in promoting social change and the scientific validation of subconscious emotional impact.
Center: Center-leaning sources report the facts of the award and campaign, focusing on the innovative use of technology to measure subconscious reactions and the campaign’s success in a competitive environment. They highlight the strategic communication and CSR aspects without strong ideological framing.
Right: Right-leaning perspectives might emphasize the achievement of a private company in a competitive market, the innovation in marketing technology, and the effectiveness of authentic messaging. They may be less focused on the social responsibility narrative and more on business success and innovation.
