Kraftia, a domestic pet food brand from Serbia, is achieving significant success in the international market thanks to innovative production technology and high-quality ingredients. The products are based on natural, nutritionally rich animal-based ingredients without artificial additives, contributing to the health and well-being of dogs and cats. The factory in Šimanovci uses advanced Wenger Thermal Twin technology that preserves the nutritional value of the food. About 80% of production is exported to countries in Europe and the Eurasian region, confirming the trust of foreign markets. Kraftia continuously works on innovations and improving the quality of pet food, following global trends and the needs of pet owners.
Political Perspectives:
Left: Left-leaning outlets emphasize the importance of domestic production and innovation in Serbia, highlighting Kraftia as a success story of local entrepreneurship and technological advancement. They focus on the brand’s commitment to natural ingredients and animal welfare, framing it as a positive example of sustainable and ethical business practices.
Center: Center-leaning media report on Kraftia’s international expansion and technological edge, presenting it as a competitive player in the global pet food market. They provide balanced coverage of the product quality, export statistics, and the use of advanced production methods, emphasizing the economic benefits for Serbia and the growing demand for premium pet food.
Right: Right-leaning sources highlight national pride in Kraftia as a Serbian brand conquering foreign markets, stressing the importance of self-reliance and domestic industry. They often underscore the brand’s success in exporting to multiple countries and the use of cutting-edge technology as a symbol of Serbia’s potential and strength in the global economy.
