Podravka has introduced software from the Croatian agrotechnology company Agrivi designed to manage agricultural production, enabling real-time monitoring of activities from sowing to harvesting. The digital solution improves operational efficiency, traceability, compliance with industry standards and regulatory requirements, and provides analytical insights for data-driven decision making. Investing in digital solutions is crucial to address challenges such as climate change, extreme weather conditions, rising production costs, and market fluctuations. Digitalization also enhances transparency and food safety, thereby increasing consumer trust.
Political Perspectives:
Left: Left-leaning sources emphasize the importance of digitalization in agriculture as a means to promote sustainability, reduce environmental impact, and support small farmers in adapting to climate change. They highlight the social benefits of transparency and food safety for consumers and advocate for public investment in agrotechnology.
Center: Center-leaning sources focus on the practical benefits of the new software for improving operational efficiency, compliance with regulations, and competitiveness of agricultural producers. They present the digitalization as a necessary modernization step to meet current market and environmental challenges without strong ideological framing.
Right: Right-leaning sources stress the role of digital solutions in enhancing productivity and economic growth in the agricultural sector. They emphasize the importance of innovation and private sector initiatives like Podravka’s investment, viewing digitalization as a tool to strengthen national food security and market position.
