Sports star David Beckham is participating in the first underwear campaign for the German brand Hugo Boss, titled Boss One Bodywear. The campaign was created by Trey Laird and his team, with photographs taken by Mert & Marcus. Beckham appears in a commercial that will be shown in cinemas and on streaming platforms, and the photographs will be displayed on billboards worldwide. The company also plans vending machines for product sales and more than 100 pop-up stores. Beckham trained intensively for six to eight weeks to be ready for the campaign. After
David Beckham models underwear for Boss brand’s new campaign.
