Dragoslav Šćekić, a prominent representative of Montenegro’s Ministry of Sport, emphasized at the international Sport Tour conference in Jahorina that sport and sports tourism are inseparable segments of modern state systems. He highlighted that investment in sport is not an expense but an investment that promotes the country, improves citizens’ health, and develops the economy, especially tourism. Montenegro hosted significant international sporting events that positively impacted accommodation occupancy and budgets at local and state levels. Šćekić also discussed cooperation opportunities in sport and tourism with representatives from Republika Srpska, stressing the need for systemic regulation of these areas in the region. The conference gathered numerous experts and sports workers from the region, who emphasized the importance of linking sport and tourism as a key factor for the development and promotion of the region’s countries.
Political Perspectives:
Left: Left-leaning reports emphasize the social benefits of investing in sport, such as improving public health, youth engagement, and regional cooperation. They highlight the role of sport in community development and the importance of government support for sports infrastructure and programs.
Center: Center-leaning articles focus on the economic impact of sports and sports tourism, highlighting how hosting international events boosts tourism, fills accommodation capacities, and increases state and local budgets. They stress the strategic importance of sport as a sector for economic diversification and international promotion.
Right: Right-leaning narratives underline the investment aspect of sport, framing it as a necessary and profitable venture rather than a cost. They emphasize national pride, international recognition through sports, and the need for efficient management and cooperation between states in the region to enhance competitiveness.