The television network Fox, the broadcaster of this year’s Super Bowl, initially asked for around $7 million for 30 seconds of advertising space. However, due to high demand, Fox sold at least ten slots for more than $8 million per spot, setting a new record. The Super Bowl remains a significant event despite challenges in the TV industry. Changes in advertising space occurred due to the withdrawal of some sponsors, but new advertisers were quickly found. Among them are Pepsi, Anheuser-Busch InBev, Squarespace, and Stellantis.
Fox sold Super Bowl ads for $8 million each.
