The Jutro franchise, launched by Metro Cash & Carry, is an innovative model supporting independent retailers in Serbia, especially in rural areas. This model enables small family stores to modernize their business, stay competitive against large chains, and improve their offerings through modern branding, optimized assortment, marketing support, and digital tools. Over the past two years, the Jutro franchise has become a recognizable name with stores across Serbia, with retailers highlighting significant benefits of the collaboration. Metro plans further expansion and enhancement of the model, aiming to build a sustainable and innovative retail ecosystem in partnership with independent retailers.
Political Perspectives:
Left: Left-leaning reports emphasize the empowerment of small, independent family businesses and the importance of supporting local economies and rural communities. They highlight how the Jutro franchise helps preserve local retail diversity against the dominance of large chains and promotes sustainable business practices.
Center: Center-leaning coverage focuses on the practical benefits of the Jutro franchise model, such as modernization, competitiveness, and business growth for independent retailers. It highlights the partnership between Metro and local traders as a positive development for the retail sector in Serbia, emphasizing economic development and innovation.
Right: Right-leaning narratives stress the importance of free market competition and the ability of small businesses to thrive through innovation and partnership without losing their independence. They may emphasize the entrepreneurial spirit of local traders and the role of private enterprise in driving economic progress.
