The Office for Public and Cultural Diplomacy has signed a memorandum of cooperation with the creative center Lozionica, a symbol that Serbia doesn’t have to choose between tradition and innovation! The creative sector accounts for up to 6.3% of GDP, with exports of creative industries skyrocketing by a staggering 80%! Arno Gujon and Ana Ilić announced that Serbia will be presented as a powerful innovative partner in Berlin, and Lozionica will soon open its doors with invitations to foreign media. Creativity is not a luxury but a necessary tool for international promotion – Serbia is ready to show the world it is a country of artists, scientists, and innovators! Is this the dawn of a new era for the Serbian creative scene or just another empty promise? Jump into the debate and tell us what you think!
