Michael Jordan and His Multi-Million Dollar Luxury Tequila!
Did you know that basketball legend Michael Jordan drinks nothing but his own luxury tequila? Yes, you read that right! This summer, while enjoying the Croatian coast, Jordan showed that his passion for basketball is matched only by his passion for premium drinks.
Born in a New York Restaurant
It all started in 2019 while Jordan was waiting for a table in a New York restaurant. A conversation with several NBA team owners and his then-fiancée Emilia Fazzalari led to the conclusion that the market lacked a premium tequila reminiscent of cognac or whiskey. Thus, the Cincoro brand was born, with each co-owner investing about 10 million euros.
Eye-Watering Prices
Cincoro is not for everyone. The cheapest bottle, Cincoro Blanco, costs around $80, while the star of the line, Cincoro Extra Añejo, is priced at a staggering $1,000 per bottle! The bottle is made of black crystal with gold plating, justifying the price.
Jordan’s Dedication
Michael Jordan personally worked on the bottle design with Mark Smith from Nike, with whom he has collaborated for years on his Air Jordan brand. He is so committed to promoting this drink that he refuses to drink anything else but his tequila.
Luxury on the Croatian Coast
This year, Jordan visited Venice, Šibenik, Krka National Park, and Hvar with his nearly 75-meter-long yacht. In restaurants, he enjoyed food but drank exclusively his tequila.
Is It Just a Drink or a Status Symbol?
Cincoro tequila is not just a drink but a symbol of luxury and success. With prices reaching up to $1,000 per bottle, it’s clear it’s not meant for the average consumer. But hey, if you’re a billionaire and want to feel like a king, maybe this is the drink for you!
Conclusion
Michael Jordan has shown he’s not just the king of basketball but also the king of luxury. His Cincoro tequila proves that success can be turned into something that’s not just a product but a status symbol. If you ever wondered what one of the greatest athletes of all time drinks, now you know – only his tequila, and one that costs as much as a nice car.
So, what about you? Would you try a tequila that costs as much as your monthly rent? Or are you more of a homemade rakija fan? Share your thoughts, maybe you’ll surprise us!
