Imagine going to the beach, and what greets you is not a peaceful day in the sun, but a full-blown battle for a sunbed! Yes, you read that right. Once, it was enough to just spread your towel and relax, but today? Renting sunbeds has become a luxury battlefield where not only money but social status is measured.
The most expensive sunbeds in the world? Saint-Tropez, Mykonos, Dubai – prices soar up to 100 euros per day! In Montenegro, at Sveti Stefan, you’ll pay around 40 euros daily, while in Croatia, prices range between 30 and 50 euros. And what do you get for that money? Not just a spot on the beach, but a perfectly chilled cocktail, an Instagram-ready vibe, and VIP-like service.
But it’s not all glamorous. The fight for sunbeds often escalates into conflicts and even digital sabotage in hotels. In Greece, where sunbed prices shocked tourists, fines for illegal occupation are steep, and surveillance is enhanced by artificial intelligence.
For those who don’t want to enter this battle, there are cheaper options – in Bulgaria, sunbeds cost between 5 and 10 euros, and in Albania and Portugal, they are often free with a drink order. But one thing is clear – having a sunbed today means being seen, being part of the social scene, not just enjoying the sun and sea.
Digital culture and Instagram have raised the bar even higher. Sunbathing is no longer just relaxation but a performance for an audience. If you don’t have a sunbed, you’re almost a tourist outcast.
So next time you plan your vacation, ask yourself – will you have a place to lie down, or will you have to fight for a spot under the sun? And yes, don’t forget – in this game, it’s not the richest who win, but those who play smart and ahead.
What about you? Have you already fallen into the sunbed war, or are you still enjoying your towel? Share your experience, maybe you’ll surprise us all!
