In Belgrade, a campaign by Heineken Serbia in cooperation with the Auto-moto Association of Serbia called “Kad ide tura, ne ide gas” (When the round goes, don’t drive) was conducted to raise awareness about the dangers of drunk driving. At one of the popular nightlife locations in Belgrade, locks with messages reminding drivers not to drive if they have consumed alcohol were placed on car door handles. The campaign promotes zero tolerance towards driving under the influence of alcohol and emphasizes that even small amounts of alcohol can be dangerous. The initiative received positive public reactions and was supported by well-known influencers and public figures. Statistics from the Serbian Ministry of Interior show that over 80 people lost their lives last year in traffic accidents caused by drivers under the influence of alcohol. The campaign aims to encourage responsible behavior and to drive only when completely sober.
Political Perspectives:
Left: Left-leaning outlets emphasize the social responsibility aspect of the campaign, highlighting the dangers of drunk driving and the need for public health initiatives. They focus on the human cost of alcohol-related accidents and support government and corporate cooperation to promote safety.
Center: Center-leaning sources report the campaign factually, focusing on the collaboration between Heineken Serbia and the Auto-moto Association, the innovative approach of using locks with messages, and the statistical data on alcohol-related traffic fatalities. They present the campaign as a positive step towards improving road safety.
Right: Right-leaning perspectives may emphasize personal responsibility and the importance of law enforcement in preventing drunk driving. They might highlight the campaign as a useful reminder but stress that ultimate responsibility lies with individual drivers. They may also focus on the role of alcohol consumption culture and advocate for stricter penalties.
