Prices of Melons and Watermelons in Vranje: The Zlatanović Family’s Hard Work and Quality Pay Off

Think growing melons and watermelons is easy? Think again! The Zlatanović family from the village of Katun near Vranje has been farming for 30 years and they don’t give up despite the challenges. Aleksandar Zlatanović reveals that the hardest part is producing quality watermelons because it requires the right amount of water, sun, and perfect weather conditions. This year, a kilogram of melon costs 80 dinars, and watermelons are also 80 dinars per kilogram, while tomatoes and peppers go for 150 dinars per kilogram. Although watermelons will get cheaper soon, sales are going better than ever! The Zlatanović family supplies the Vranje market daily with their homegrown produce and have many regular customers. Their hard work and persistence show how dedication can help survive and expand the product range. But have you ever thought about how much effort and investment it takes to see those juicy fruits at the market? Next time you buy a melon or watermelon, remember the Zlatanović family and their battle with nature and the market. Have you ever tried growing watermelons? If yes, you know what we mean! If not, maybe it’s time to try or at least drop a comment with your thoughts on fruit prices and quality at the market.

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