The Clownish Baguette Holder Taking the Design World by Storm
Imagine someone telling you that a baguette holder has become a fashion hit. No, we haven’t lost our minds! Swedish designer Gustaf Westman has created something that looks like a clown shaped a balloon — a baguette holder in bright colors that you carry like a purse. Yes, you read that right, your baguette no longer needs to hide in a paper bag but can be proudly carried as a fashion accessory.
What is the Loopy Baguette Holder?
This unusual baguette holder features a spiral structure with three curved rings, giving it a sculptural and humorous character. It’s not just functional but a true art piece that brings a smile and reminds us that design doesn’t have to be too serious. Gustaf Westman, who switched his career from architecture to design, is known for his playful, rounded, and aesthetically appealing style.
Where can you see this fashion hit?
The Loopy Baguette Holder is part of Gustaf Westman’s summer popup tour through European cities like Berlin, Copenhagen, Paris, Amsterdam, and Madrid. Instead of classic gallery spaces, the exhibitions take place in private homes where visitors feel like they are entering a friend’s home filled with playful objects in bright colors, massive cups, and irregular tables. This approach makes the exhibition even more interesting and accessible.
Why does this matter?
In a world where design is often too serious and sterile, Westman’s work brings freshness and humor. He reminds us that functionality and aesthetics can go hand in hand with fun and creativity. In an era where social media is flooded with serious and minimalist design, this approach is like a breath of fresh air.
Is this just a joke or a real design revolution?
While some might think the baguette holder is just a joke, it actually opens doors to new ideas on how to make everyday objects special and different. Gustaf Westman’s work shows that design can be both fun and functional, not just serious art for the chosen few.
Conclusion
If you thought you’ve seen it all in fashion and design, think again. The Loopy Baguette Holder proves that humor and creativity can change the way we look at ordinary things. Next time you buy a baguette, you might want to carry it as a fashion accessory — because why not?
So, what do you think? Would you dare to go out with this “purse”? Or is it just another fashion hit that will quickly fade? Drop a comment, laugh, or get mad — anything goes in the world of design!
Source: 24sata.hr, Gustaf Westman studio
