Creativity in the Age of Artificial Intelligence: New Challenges for PR and Branding

Welcome to the age of artificial intelligence where creativity is put to the test! The Cannes Lions festival revealed that AI will flood the digital world with endless waves of generated content in the next 3-5 years, and brands will struggle to stand out from the crowd. With 70% of Gen Z not trusting the media, brands are becoming emotional anchors in a chaos of trust. But hey, AI can scale content, but it can’t feel emotions — so where’s the human creativity? Brace yourselves for chaos because AI is changing the game rules, and only those with the right vision and deep empathy will survive! Are you ready to defend human creativity or will you surrender to algorithms? Comment below and tell us what you think — is AI killing or saving creativity?

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