Dragana Mirković and the Most Expensive Balkan Music Video: A Revolution That Still Holds the Record

Imagine this: over thirty years ago, when many were still listening to music on cassettes, Dragana Mirković filmed a music video that cost a staggering 90,000 of the then Yugoslavian marks! Yes, you read that right – 90,000 marks! This video wasn’t just expensive; it was a pioneering project that introduced computer animation to music videos in the Balkans for the first time. While in America computer-generated videos had only been around for a few years, Dragana created something completely new and futuristic in the Balkans. The filming was extremely demanding, done on a blue screen, with visual elements added later in editing. The audience got to see a futuristic city and the character MC Tiger, which was a real breath of fresh air for the local music scene.

Today, shooting music videos is standard, but back then it was a huge feat. Dragana openly talked about the discomforts during filming but also about the pride of being part of something revolutionary. The video still holds the record as the most expensive music video in the region, cementing Dragana’s place in the history of the local music scene.

Additionally, Dragana recently sold her villa in Senjak to her colleague Zlatni Zidović, and after buying a new house, she invested around 50,000 euros in renovations, including a proud aquarium. Her family, including her sons and daughters, started a lucrative business, showing that the singer doesn’t stop at just music.

This video is not just a music clip; it’s a symbol of an era and technological progress in the Balkans. Did you know it was the first 3D music video in the region? Have you ever thought about how much effort and money went into making the videos we enjoy today? If you have an interesting story or memories from that time, share them – maybe together we’ll uncover more secrets from the golden days of the music scene!

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