Dutch Action and Danish Flying Tiger Invade Croatian and Serbian Markets: The Discount Store War Has Begun!
Thought the retail market in Croatia and Serbia was already saturated? Think again! Dutch retail giant Action, known as the fastest-growing home goods chain in Europe, has officially announced its entry into the Croatian and Slovenian markets next year. But that’s not all – Danish chain Flying Tiger, famous for its low prices and colorful products, has confirmed it will open its first stores in Serbia in the first half of the year.
Who are these new players?
Action is already present in 13 European countries with over 3,000 stores and plans to open at least one store per day this year! Their goal is to enable as many people as possible to enjoy their offer at low prices. Flying Tiger, on the other hand, is known for its unique and affordable products, and entering the Serbian market marks the start of their expansion in the region.
Why does this matter?
The retail market in the region is already fiercely competitive. High prices in Serbian retail chains have caused consumer dissatisfaction, leading to boycotts of the five largest chains, reducing their turnover by a third! The arrival of Action and Flying Tiger could bring a real revolution in prices and product selection.
What does this mean for consumers?
Nothing less than a discount store war! On one side, we have established local and regional chains, and on the other, these two European companies known for low prices and a wide product range. Consumers can expect lower prices but also fierce competition that might lead to the closure of some local stores that cannot keep up.
What do the companies say?
Action’s CEO, Hajir Hadži, stated they plan to open at least one store daily this year and will enter two new countries – Croatia and Slovenia – next year. Flying Tiger confirmed it will open its first stores in Serbia in the first half of the year, meaning consumers will soon get to try their products.
What’s next?
Details about locations and opening dates are not yet known but are expected soon. With the arrival of these chains, the market will become even more dynamic, and consumers will have more choices than ever before.
Conclusion
If you thought prices in your favorite stores were too high, maybe it’s time to rejoice at the arrival of Action and Flying Tiger. These chains bring a real revolution to retail, and the market will surely change. Will local chains manage to adapt or be crushed? Only time will tell.
What do you think? Will these new discounters save your wallet or bring even more market battles? Drop a comment and let the debate begin!
