Ferragamo Watches: When Luxury Defies Trends and Becomes a Symbol of Transparency
Have you ever seen a watch that proudly goes against everything that’s currently in fashion? Meet the Ferragamo F80 Translucent – a watch that not only rejects vintage and feminine trends but also shines a light on sustainability and transparency in a way that will make you look twice.
Ferragamo’s New Creative Direction Three years ago, Maximilian Davis took over the creative leadership at Ferragamo, and since then, this iconic Italian fashion house has experienced a true renaissance. His work on watches is particularly striking – blending the brand’s heritage with precise Swiss craftsmanship, resulting in models like Curve and the F80 Translucent. The latter is a real showstopper: a semi-transparent case made from recycled plexiglass, a rubber strap with a metal plate, and a 44mm diameter. The price? €1050 – not cheap, but for such design and innovation, maybe justified.
Why is the F80 Translucent So Special? While the watch world currently adores vintage aesthetics and feminine details, Ferragamo goes against the grain. The F80 Translucent is strong, masculine, and avant-garde. But that’s not all – the watch uses bio-carbon materials for the case and strap, and although it has a quartz movement, its symbolism is clear: transparency and sustainability are the new fashion.
From Secrets to Avant-Garde The Ferragamo Secret, another model from Davis’s vision, takes us back to a time when ladies hid watches within jewelry. Looking like a bracelet, this watch conceals its mechanism, a perfect blend of discretion and elegance. On the other hand, the F80 Translucent is a loud rebel – hiding nothing and proudly on display.
Heritage and Innovation Ferragamo is a brand with a rich history, from Salvatore Ferragamo opening his first shop at 14, through famous clients like Audrey Hepburn, to today, where the brand is synonymous with innovation and luxury. Watches are part of this story, and the new logo, designed by legendary graphic designer Peter Saville, symbolizes a fusion of modernism and classicism, clearly visible on the dials of the new models.
What Does This Mean for the Fashion World? Ferragamo watches are not just fashion accessories – they are a message. A message about the brand’s identity shift, opening up to innovation, sustainability, and thoughtful design. In a world where trends change faster than you can say “vintage,” Ferragamo boldly walks its own path.
Conclusion If you thought watches were just for telling time, think again. The Ferragamo F80 Translucent shows that a watch can be a symbol of attitude, innovation, and care for the planet. And for those who love to be different, this is the right choice.
So, what do you think? Would you wear a watch that doesn’t fit trends but has a story and attitude? Or are you all about classic vintage models? Drop a comment and let the debate begin!
