At the 8th Effie Awards Serbia ceremony held at the Radisson Collection Hotel in Belgrade, the prestigious Grand Prix trophy was awarded for the first time to the campaign “Mrvica strpljenja” by the company Bambi, executed by the agencies Communis and McCann Belgrade. About 300 guests attended the ceremony, and besides the Grand Prix, 3 gold, 4 silver, and 4 bronze awards were given in ten competitive categories. The jury evaluated 17 finalists in two rounds, with the final decision made by the Scoring Committee and confirmed by Effie Worldwide. Winners included campaigns in nonprofit, commerce, internet, youth marketing, and other categories, realized by leading agencies in Serbia. A large number of partners and sponsors supported Effie Awards Serbia, including well-known companies and media houses.
Political Perspectives:
Left: Left-leaning sources might emphasize the importance of recognizing effective marketing campaigns that promote social good, nonprofit initiatives, and diversity, highlighting the role of advertising in positive social change and community engagement.
Center: Center-leaning sources report the event factually, focusing on the achievements of the awarded campaigns, the significance of the Effie Awards in the marketing industry, and the participation of major companies and agencies, presenting a balanced view of the event’s impact on the business and advertising sectors.
Right: Right-leaning sources may highlight the success of private companies and agencies in driving effective marketing strategies, emphasizing the role of competition and innovation in the advertising industry, and possibly focusing on the economic benefits and business growth resulting from such awards.
