Imagine the swimsuit world 12 years ago – either boring or uncomfortable. Then came Frankies Bikinis, a brand founded by mother and daughter, Mimi and Francesca Aiello, from Malibu. Francesca realized there were no perfect bikinis on the market that were both cute and comfortable. So, the brand was born, winning the hearts of girls who want to feel confident and natural, like the girl next door.
But wait, the real magic happened on Instagram! Francesca was one of the first to recognize the power of social media. While others spent millions on ads, she built a community through creativity and a personal touch. Every day after school, she brainstormed ways to grow her followers. And guess what? A selfie of supermodel Candice Swanepoel wearing a Frankies bikini launched the brand into the spotlight.
Since then, Frankies Bikinis has become a favorite of many stars: Bella Hadid, Pamela Anderson, Sydney Sweeney, Gigi Hadid, Kylie Jenner, Naomi Osaka, Hailee Steinfeld, Sofia Richie… The list reads like a red carpet! Each collaboration brought a new wave of attention and millions of followers. Francesca dreams of collaborating with Hailey Bieber, admiring her taste and work ethic.
Though the brand has stayed true to its pin-up aesthetic, it has recently embraced the romantic cottagecore style with dresses featuring straps, ruffles, and lace. Collections like the one with Bella Hadid have become hits among Vogue editors and celebrities. Frankies Bikinis is not just a brand – it’s a movement celebrating femininity, inner beauty, and confidence.
So next time you see the perfect bikini on Instagram, remember there’s a story of creativity, persistence, and a mother-daughter duo who changed the game. And if you have a favorite swimsuit brand or think this is overhyped, drop a comment – we love a good fashion debate!
