From Three Jobs to a $550,000 Startup: Amy Egan’s Revolution in the Wedding Industry
Amy Egan never imagined she’d become a wedding planner. Ten years ago, while juggling three jobs in New York City, she helped a friend organize a wedding and discovered her talent. Today, her digital platform Cheersy, valued at over half a million dollars, connects couples with vetted wedding coordinators, with actress Kerry Washington as a lead investor.
How It All Started Amy was frustrated and ambitious but unsure of her path. Wedding planning began as a side hustle, and by her third year, she was organizing 25 weddings and decided to fully commit to the industry. She founded Modern Rebel, an unconventional wedding planning agency in NYC, which quickly grew.
Why the Wedding Industry Needs Disruption Research shows 80% of couples plan their weddings themselves, often leading to stress and logistical headaches. Many want to hire a coordinator to help in the final weeks, but existing online platforms are complicated and subscription-based, so couples mostly rely on friend recommendations.
Cheersy – The Digital Game-Changer Amy spotted this gap and launched Cheersy in February 2022, a platform connecting couples with trusted wedding coordinators. Her firsthand experience as a planner and entrepreneur helped her understand both sides’ needs.
Investments and Celebrity Support With no prior fundraising experience, Amy leveraged her network and met Kerry Washington, who immediately became the lead investor in the pre-seed round. Cheersy raised $550,000 from angel investors, and Amy plans a seed round soon.
Personal Challenges and the Road Ahead In January 2023, Amy learned she was pregnant with twins, adding complexity to her plans. Still, she continues to grow the brand and user base. For her, wedding planning is more than a job—it’s a chance to be part of people’s most beautiful moments.
Amy Egan proves that frustration and uncertainty can spark innovation that transforms an entire industry. If you’ve ever planned a wedding, you know how stressful it can be—Cheersy is here to change that. So, would you hire a digital coordinator for your big day, or stick to good old recommendations? Share your thoughts—maybe you have the best wedding story yet!
