Apple has done it again! The new iPhone 17 Air is coming in a color insiders describe as ‘very light blue’ — so pale that under some lights it will look just plain white. Yes, you read that right! Apple, known for its sophisticated and elegant colors, is now pushing the limits of invisibility with this ‘barely blue’ shade.
What is ‘barely blue’?
This color isn’t new for Apple. They have used various shades of blue over the years, some subtle, some bold. The iPhone 13 Pro had ‘sierra blue’, while the MacBook Air’s ‘sky blue’ was widely described as ‘barely blue’. But now, it seems Apple is going even paler. Insiders say this color will be the main option for the iPhone 17 Air, meaning most users will likely hold a phone that looks almost white.
Marketing stunt or design fail?
Apple usually highlights its new colors in marketing materials, so it’s possible this ‘barely blue’ will be the centerpiece of the iPhone 17 Air campaign. But why would anyone want a phone that looks like it has no color? Is this a new minimalist design trend or just an attempt to be different?
What else do we know about the iPhone 17 Air?
Besides this controversial color, insiders suggest the iPhone 17 Air will have reduced bezels — a feature previously reserved for Pro models. This means the base model could look like a premium device, which is great news for buyers. There are also details about the battery and graphics tests, indicating bigger design changes across the iPhone lineup this year.
Will the iPhone 17 Air be a hit or a miss?
Apple seems to expect this model to be a big sales hit. With new colors, improved design, and better performance, the iPhone 17 Air could attract many buyers. But will the ‘barely blue’ color be a hit or will users want to go back to classic colors? Time will tell.
Conclusion
Apple is known for innovation, but sometimes also for strange choices. The ‘barely blue’ color of the iPhone 17 Air is definitely one of those. Is it a bold move or a design fail? Maybe it’s time for all of us to chime in and see who dares to buy a phone that looks almost white! Got a funny comment or theory about this color? Share it — maybe together we’ll uncover a new fashion disaster or the next big Apple hit!
