Joško Gvardiol and Mateo Kovačić have become models for the Lunilou brand, owned by Mateo’s wife Izabel. The campaign nostalgically evokes the late 90s and early 2000s, focusing on simple childhood joys like playing video games and watching football. Mateo emphasized the importance of staying true to oneself and the people from the beginning, while Joško described the shoot as a return to the days of play. Their friendship and shared moments at Manchester City are further highlighted through their statements about dining out together and favorite cuisines.
Political Perspectives:
Left: Left-leaning outlets emphasize the emotional and nostalgic aspects of the campaign, highlighting the importance of personal stories, authenticity, and the human side of athletes beyond sports. They focus on the campaign’s evocation of childhood memories and the values of loyalty and friendship.
Center: Centrist sources report the facts of the campaign straightforwardly, focusing on the collaboration between the footballers and the brand, the aesthetic of the campaign, and the professional aspects of the shoot. They mention the players’ friendship and their roles as models without much editorializing.
Right: Right-leaning media may highlight the success and marketability of Croatian athletes abroad, emphasizing their roles as ambassadors of Croatian culture and values. They might also focus on the entrepreneurial aspect of the campaign, linking it to family business and national pride.
