Imagine this: two professional tennis players, Jamie Murray and Laura Robson, playing tennis on the roofs of moving Lexus SUVs! Yes, you read that right. Lexus decided to throw out the boring, serious image of luxury and instead create a spectacle to remember. At Duxford Airport in the UK, these two, secured with safety harnesses and driven at 47 km/h, exchanged tennis shots while the vehicles moved in parallel. This was all done to set new Guinness World Records and to show support for the sport of tennis.
But wait, it’s not just crazy fun! Lexus developed special aluminum platforms to attach to the roofs of the NX models, and skilled stunt drivers expertly controlled the vehicles. Laura Robson said playing tennis on the roofs of moving cars was “completely surreal,” while Jamie Murray admitted it was the “most exciting and unusual challenge” of his career. After two hours of attempts and frustrations, they managed to exchange shots without interruption, setting two new world records.
This marketing stunt isn’t just brand promotion; it’s proof that luxury can be presented in a bold, fun, and innovative way—not just boring and serious. Lexus showed it can be daring, entertaining, and inventive. Thought you’d seen it all? Think again!
Would you dare to play tennis on a moving car roof? Or is this just too wild? Drop a comment, maybe we’ll come up with even crazier ad ideas together!
