The article explores how the TV series “Game of Thrones” has shaped Dubrovnik’s identity, transforming it from a historic Mediterranean city into “King’s Landing.” The author describes how this brand has become both a blessing and a curse for the city, as tourists primarily visit because of the show, overlooking Dubrovnik’s rich history and culture. Locals struggle with mass tourism and the stereotypes brought by the show’s popularity, while the city slowly adapts to this new image. A balance is needed between preserving authenticity and the economic benefits of tourism.
Political Perspectives:
Left: Left-leaning outlets tend to emphasize the social and cultural impact of the Game of Thrones branding on Dubrovnik, highlighting the challenges faced by local residents due to mass tourism and the overshadowing of the city’s authentic history and culture. They often call for sustainable tourism and policies that prioritize residents’ quality of life over commercial interests.
Center: Centrist sources provide a balanced view, acknowledging both the economic benefits brought by the Game of Thrones tourism boom and the difficulties it causes for the city’s infrastructure and local community. They stress the importance of thoughtful urban planning and finding a middle ground between preserving Dubrovnik’s heritage and leveraging its popular culture fame.
Right: Right-leaning perspectives may focus more on the economic opportunities that the Game of Thrones brand has created for Dubrovnik, emphasizing tourism as a vital source of revenue and growth. They might downplay the negative social impacts, instead promoting the city’s ability to capitalize on its new identity and encouraging entrepreneurial approaches to tourism development.
