Mercedes has started production of the completely new CLA model at the Rastatt factory, marking a significant step in the digital transformation of the automotive industry. The new generation coupe-sedan is produced using a revolutionary approach that combines artificial intelligence and the Mercedes-Benz operating system MB.OS within the MO360 digital production ecosystem. The Rastatt factory is a pioneer of modern flexible manufacturing, producing hybrid, electric, and conventional engine vehicles on the same production line. The electric CLA will be produced for the European market, while the Chinese market will be served by the local Beijing Benz Automotive factory. This project is part of Mercedes’ digital transformation and electromobility strategy, aiming to reduce energy consumption and shorten production time, especially in the car painting process. The Rastatt factory will serve as a model for implementing the MB.OS system in all Mercedes factories worldwide, strengthening the position of the German Baden-Württemberg region as a key European center for electric vehicle development.
Political Perspectives:
Left: Left-leaning outlets emphasize the technological innovation and environmental benefits of Mercedes’ new CLA production, highlighting the use of artificial intelligence to reduce energy consumption and promote sustainable manufacturing. They often frame this as a positive step towards greener automotive industry practices and digital transformation that could lead to job creation in high-tech sectors.
Center: Center-leaning sources focus on the factual aspects of Mercedes’ production advancements, detailing the integration of AI and the MB.OS system, the flexible manufacturing process, and the strategic importance of the Rastatt factory. They present the information in a balanced manner, noting the economic investments and the potential impact on the European automotive market without strong ideological framing.
Right: Right-leaning media tend to highlight the economic and competitive advantages for Germany and Mercedes-Benz, emphasizing the investment in high-tech manufacturing and the strengthening of the Baden-Württemberg region as a key industrial hub. They may also stress the importance of maintaining traditional automotive leadership while cautiously acknowledging the shift towards electromobility and digitalization.
