The company NIS, as part of its corporate social responsibility program ‘Together’, has donated 1.445 million dinars to finance projects that improve the quality of life for children and youth. The program is implemented in partnership with 13 cities and municipalities across Serbia, focusing on supporting public health, educational, cultural, and sports institutions serving children. The program has been running for 17 years and has supported over 1,000 projects with nearly 1.9 billion dinars invested. The goal is to contribute long-term to creating a better and more encouraging environment for current and future generations.
Political Perspectives:
Left: Left-leaning sources emphasize the social responsibility aspect of NIS’s donation, highlighting the importance of investing in children and youth as a means to promote social equity and community development. They may also stress the role of corporate social responsibility in addressing social issues and supporting public institutions.
Center: Center-leaning sources report the donation factually, focusing on the details of the program, the amount donated, the number of projects supported, and the partnership with local governments. They present the initiative as a positive contribution to community welfare without strong ideological framing.
Right: Right-leaning sources may highlight the role of private enterprise and corporate philanthropy in supporting public services and community development, emphasizing efficiency and partnership with local governments. They might also frame the donation as an example of successful business engagement in social issues without reliance on government intervention.
