Plum Brandy or a Setup?
The 14th annual showcase of the best Serbian plum brandies was held in Čačak, and the winner, as every year, was the family distillery Podrum Želja from Mionica with a score of 19.32! But is this really deserved, or is there something going on behind the scenes that no one dares to admit?
83 samples, but only one winner?
The commission for sensory evaluation of strong alcoholic beverages had the tough job of judging 83 samples of plum brandy. Yet, everyone knows strange things often happen in the world of plum brandy. How is it that Podrum Želja, a small family distillery from the village of Nanomir on the border of Mionica and Lajkovac municipalities, has been winning the title for years?
Family tradition or monopoly?
Their tradition of brandy production spans generations, and about 15 years ago they decided to expand production and start aging the brandy in oak barrels. But is that enough to justify the price and fame? Their brandy sells for an astonishing 15 euros per shot, which is three times more expensive than a famous whiskey brand. Is it really quality or just marketing?
Serbian Chamber of Commerce silent?
The Serbian Chamber of Commerce announced the results, but no one is asking questions about the transparency of the judging. Is the commission really making a fair choice, or are interests and connections involved?
What do you think?
Is Podrum Želja really the best plum brandy producer in Serbia, or is it all a big farce? Share your thoughts, maybe together we can uncover what’s behind this sweet drink!
Bonus: If you love plum brandy, know that this is just the tip of the iceberg. There are many producers who deserve attention but go unnoticed because the big players have taken over the scene.
Join the conversation, because plum brandy is not just a drink – it’s a Serbian tradition, and tradition must not be stolen!
