Sony Retreats from European Phone Market: End of Xperia Era or Start of Online Revolution?
Sony, once a giant in the smartphone market, is slowly but surely pulling out from local European markets. Is this the end of the Xperia line or just the beginning of a new sales era?
What’s going on? Sony has confirmed that its latest flagship model, the Xperia 1 VII, is no longer available through partner retailers in Finland, and a similar situation exists in most other European countries except Germany and the United Kingdom. Instead of traditional in-store sales, Sony is focusing on online sales, mainly through its own online store and Amazon.
Why are they pulling out? The reasons are multiple. Xperia phone sales in Europe have declined, and issues with the Xperia 1 VII model in the domestic Japanese market have further worsened the situation. Users have reported serious problems such as random shutdowns, restarts, and devices failing to turn on.
Is this the end of the Xperia line? Sony claims it continues to support existing users and provide updates, but it’s clear the company is retreating from the traditional phone market in Europe. The focus on online sales might be an attempt to cut costs and simplify purchasing, but many wonder if Xperia phones have a future at all.
What does this mean for users? Buying Xperia phones in Europe is becoming more complicated, as models are not available in most countries except through online channels. For those who already own the phones, Sony promises support and updates, but how long that will last is uncertain.
Conclusion Sony was once a serious player in the smartphone market, but now it seems to be withdrawing from Europe, at least in the traditional sense. Is this the end of the Xperia era or just the start of a new strategy focused on online sales? One thing is certain — Xperia fans have reason to worry.
If you’re an Xperia user or considering buying one, it’s time to ask yourself — is Sony still relevant in the market? Or is it time to look elsewhere? What do you think about this move? Did Sony miss the mark or is this a smart business move? Drop a comment, let’s see who’s right!
