“Starbucks” plans to reduce the number of drink and food options to streamline offerings, shorten wait times, and enhance the customer experience. CEO Brian Niccol announced a reduction in offerings by about 30%, emphasizing the need for a less complex menu. The changes are part of the “Back to Starbucks” strategy, which includes new items like the “cortado” beverage and the return of pistachio-flavored drinks. The goal is for “Starbucks” to be more agile and responsive to trends. In the last quarter, the company recorded
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