The ‘Heroes of Micro Business 2025’ project, organized by 3 banka in cooperation with Blic Biznis, aims to recognize and reward the best small entrepreneurs in Serbia with up to five employees. 3 banka specializes in financing small entrepreneurs and farmers, providing access to loans often unavailable in traditional banking due to their size and lack of collateral. The project promotes success stories of small businesses, motivating others to embark on entrepreneurial paths. The bank employs an innovative hybrid client service model, including personal contact and digital technologies, to facilitate the loan process. It also supports startups by offering loans without collateral and long repayment terms, contributing to Serbia’s economic development and financial inclusion of small entrepreneurs.
Political Perspectives:
Left: Left-leaning coverage emphasizes the importance of financial inclusion for small entrepreneurs and the role of specialized banks like 3 banka in supporting marginalized economic actors. It highlights the social impact of empowering micro-businesses and the need for accessible credit to foster equitable economic development.
Center: Centrist reporting focuses on the practical aspects of the project, such as the innovative banking model, the collaboration between the bank and media, and the economic benefits of supporting small businesses. It presents the project as a positive initiative contributing to economic growth and entrepreneurship.
Right: Right-leaning narratives stress the entrepreneurial spirit and self-reliance of small business owners, praising the bank’s role in enabling business creation and job opportunities. It may also highlight the efficiency and market-driven approach of 3 banka in addressing the financing gap for micro-businesses.
