An international conference held at Jahorina brought together experts in sports and tourism to exchange experiences and enhance sports tourism in the region’s countries. Representatives from Montenegro and Serbia emphasized the need for systemic regulation of these sectors to elevate the level of sports tourism and leverage the benefits that sports bring to tourism offerings. Montenegro is recognized as a sports country and tourist destination, while Serbia is working on a new sports strategy and branding as a sports destination. The conference is an important step towards defining the best solutions and normative frameworks for the development of sports tourism in the region.
Political Perspectives:
Left: Left-leaning reports emphasize the importance of regional cooperation and systemic reforms to promote inclusive development of sports and tourism, highlighting the social benefits and investment in youth and community engagement.
Center: Center-leaning coverage focuses on the practical aspects of organizing the conference, the strategic importance of sports tourism for economic growth, and the collaboration between Montenegro and Serbia to create effective policies and frameworks.
Right: Right-leaning narratives highlight national pride in sports achievements, the role of sports tourism in boosting national image and economy, and stress the importance of strong governance and investment in sports infrastructure.
