Trebjesa and Montenegro Football Association: 15 Years of Sponsorship Love or Just Beer and Football?
Did you know that one of Montenegro’s biggest companies, the Trebjesa brewery, has been supporting the Montenegro Football Association for 15 years? Yes, you read that right – fifteen years! And not just as a regular sponsor, but as a true teammate, as the FSCG president Dejan Savićević puts it.
Beer as a Football Ally
The Montenegro Football Association and Trebjesa brewery have extended their sponsorship deal for another year. This means Trebjesa will keep pouring not just beer, but also money and support into the development of Montenegrin football. Sanja Ćalasan, the brewery’s executive director, emphasizes that this partnership is more than business – it’s a commitment to football fans and loyal consumers of their beer.
15 Years of Partnership – How Long is That in Football Years?
Fifteen years in the football world is like an eternity! Trebjesa and FSCG have been walking together for so long, which is rare in sports where sponsors often come and go. This long-term cooperation shows how ready Montenegro’s business community is to support sports and how important football is to the local community.
What Does This Mean for Montenegrin Football?
Savićević is optimistic: with maximum effort and dedication, big results are expected. Will it happen? Well, Trebjesa’s support certainly won’t hurt. On the other hand, director Ćalasan stresses that their support and contribution to football development and sport popularization in Montenegro is long-term and sincere.
Beer, Football, and Politics – Is It All That Great?
Of course, there’s always another side to the coin. Is this long-term partnership just a marketing trick or real support for the sport? Are there other interests behind the contract? These are questions often asked, but one thing is clear – Trebjesa and FSCG are a team that lasts.
Conclusion
While the Montenegro Football Association hopes for great results and Trebjesa keeps filling glasses and budgets, we stay to watch and cheer. Is this the perfect match or just another sponsorship story? Maybe it’s time for you to share your opinion – is football in Montenegro truly grateful for this support or is it just beer and football?
If you have a good joke about football and beer, feel free to share it – maybe right alongside Trebjesa!
