A year ago, Zoran Petrović, known as Zoki Šumadinac, a showman and reality show participant, passed away. His funeral in his native village Natalinci became a topic due to the unusual way his family chose to say goodbye – by organizing a party. Videos from the funeral circulated on social media for days, as no one expected such a farewell. Zoki was known for the song “Autotune” and left behind a son whom he never wanted to expose to the media. This event sparked various reactions in the public, and media reported it with different emphases depending on the political and social context.
Political Perspectives:
Left: Left-leaning media tend to emphasize the human and emotional aspects of Zoki Šumadinac’s funeral, highlighting the family’s choice to celebrate life rather than mourn in a traditional way. They may frame the event as a reflection of changing cultural attitudes towards death and mourning, focusing on personal freedom and expression.
Center: Centrist outlets report the facts of the funeral and the public reaction, maintaining a neutral tone. They focus on the unusual nature of the event and its viral spread on social media, presenting various viewpoints without strong editorializing. The coverage is balanced, noting both the respect for the deceased and the unconventional farewell.
Right: Right-leaning media might emphasize traditional values and could critique the funeral party as disrespectful or inappropriate, reflecting concerns about moral decline or loss of cultural norms. They may also highlight Zoki’s public persona and controversies, framing the event within broader social debates about media exposure and celebrity culture.
